Camp Wahanowin Swot

Internal Analysis Strengths Facilities High end facilities which accommodate up to 450 campers at one season, located on a 150 acre piece of land with water access not too far from some(prenominal) of the clienteles homes while remaining in a secluded area. Partnerships Keeping a close relationship with their sister camp, Green Acres Day inhabit allows them to offer accommodations to day campers and spread their name to the day campers segment at the similar time. Their partnership with the Toronto District School Board and their music program, medicinal drug by the Lake, brings revenue and word-of-mouth advertising to the camp. Management Wahanowin has a warm management group coming from a variety of backgrounds, the university credentials of the team along with the range of skills and work experience are a Brobdingnagian strength for the camps team. Customers Wahanowin has customers that not only come from within the GTA area, but as well internationally from USA, Mexico , Israel, France, and England, providing a large clientele basis for the camp. Weaknesses Competitors There is many a(prenominal) other residential summer camps within a two minute of arc drive from Wahanowin that offer different adventures luring customers away.There are also day camps which are less expensive but also offer some of the same activities and experiences which are increasing in popularity. non to mention that there is a larger chance for children to travel in the summer now sooner of going to camp. Finance Most of Wahanowins financing has come from the well-kept earnings of the company which are produced from the previous years profits. Not having any outside investors could be seen as a weakness to Wahanowins monetary future. External Analysis Opportunities Natural The summers are naturally getting perennial and longer in North America as time goes by which provides to a greater extent time for residential camping. Camp Wahanowin can capitalize on this opportu nity by extending their summer camp season and bringing in more revenue for a longer period of time. Technological As society become more dependable on technology and the profit it becomes a more useful marketing tactic. Since todays times of children have grown up with technology and spend copious amounts of time on social media and other web pages, this would be an excellent opportunity to market to the children. Threats Economically The market for camps in Southern Ontario is actually sort of saturated which makes it difficult for Wahanowin to capture the market share that they desire. Furthermore the ecological niche of 2008 also pushed some of the higher income families out of the higher tax hold up which shrunk the potential market for these camps. Social Some social factors such(prenominal) as the increasing desire to travel over the summer have modify the market for residential summer camps. Other social factors such as the increasing amount of helicopter parents which over-protect their children and forbid them from taking part in these experiences. Cultural As the GTA (Wahanowins main client pool) is becoming more multi-cultural the civilisations could begin to group together and form camps specific to each culture or religion (such as Jewish camps), leaving open camps such as Wahanowin on the backburner. http//wahanowin. com/facilities http//wahanowin. com/chronology http//wahanowin. com/staff http//www. livescience. com/7124-study-summer-longer. html http//www. ourkids. net/overnight-camps-s-ontario. php http//www. time. com/time/ mag/article/0,9171,1940697,00. html