Low cost strategy

As resiny Blue manages growth, the airline must also standardize many some other things it does to avoid starting from scratch every time. For example, JetBlue has developed a checklist of what has to hap whenever it enters a new market. Everyone involved has access to the list on the bodied intranet. Each department sees what has been done, what remains to be done, deadlines, problems. Currently, the checklist makes launches that occur months apart more(prenominal) predictable. But before too long, itll make simultaneous launches, unthinkable early on on, manageable.JetBlue adoptive a strategy for effective cost control by identifying and eliminating all unnecessary expenses and concentrating on providing high quality services to its passengers. Towards this end, it adopted a number of innovative measures on the planes such as not serving food, point-to-point flights, and quick turnarounds. It also made effective use of publicizing to position itself as a fun airline. JetBlue s innovative operational lay divine serviceed it succeed at a time when the major players of the airline attention were crumbling.These activities and efforts are noteworthy and also improve efficiency, which will be tiny in the years ahead as JetBlue tries to offset rising be for aging planes and more-senior employees. And low costs remain an obsession. JetBlues reservation agents, for example, work from legal residence rather than in an expensive call center. At the same time, Neeleman is tone to widen profit margins again. A new 100-seat regional jet pop off being added next year will tap relatively oppose and so more profitable markets.One of the latest tools designed to help JetBlue as it grows is an operational recovery system. During any disruption weather that curtilage some flights, for example it allows planners to select various goals before rerouting planes. No canceled flights or delays beyond three hours? The software produces a solution and calculates it s cost. It factors in severally planes maintenance and fuel needs, and the flight crews experience and availability within FAA rules. With the incumbent fleet of 57 planes, the program is a perk. Down the road, with 100 or more planes, it will be indispensable.(for more details, see the http//www.fastcompany.com/magazine authorised site)