English Gcse Media Essay :: essays research papers

English GCSE Media Coursework1. How does publicizing reinforce sex classs?Today in the late 1990&8217s we buns not escape advertizing it bombards us from all types of media and every looking of our lives. It is a multibillion-pound industry that stereotypes sex activitys and tells us what we could become if we use certain products. manpower macrocosm portrayed as cool, tough, athletic and stylish reinforce the gender stereotypes. One advert I have studied which reinforces the manly stereotype is an ad for &8216Old Spice, White Water&8217. The advertisement shows a man of affairs in a kyak kyacking down a white water rapid. This is stereotyping the male condescensionman by show him as an adventurous and carefree soul who wears &8216Old Spice, White Water&8217. So this campaign is obviously aimed at businessmen who see them selves as adventurous and care free. An opposite advertisement I have chosen to study that reinforces the male stereotype is an advertisement for an eau de toilette by &8216Givenchy&8217. This advertisement reinforces the male stereotype by showing a man in a space suit in outer space looking up beyond infinity. So as space men are looked upon as top class quite a little who have achieved many peoples ambition to look down on the being this what he is portrayed as in the advertisement. The two advertisements reinforce gender stereotypes by showing the men as successful, and fearless. One is a business man kyaking and the other is an astronaut. For males this is how advertisements reinforce gender stereotypes.&8216Givenchy&8217 stereotypes Women as elegant, perfect and posh as in an advertisement for a perfume called &8217Organza&8217. The same sterile role is also taken up in most other advertisements aimed at women. The woman in the advertisement for &8216Organza&8217 is pictured next to an blown-up picture of the bottle for the perfume. Both look similar with the curves of the body being translated into the shape of the b ottle. Also the pleats in the dress are mimicked too. The background in the design is smooth and gentle showing and increasing the elegance of the woman. So this still and gentle setting is how advertisers stereotype females in advertisements.As advertising advances though advertisers are using puff stereotyping to attract attention to their advertisement out of many. One advertisement I have studied that imposes this reverse stereotyping is an advertisement for a larger with a young woman in a snooker club leaning against a snooker table.