Marketing Mix Development

MARKETING MIX DEVELOPMENT 3.1Product Design and Development. Among the strengths of the connection is that we already have crossroads to offer to the fundraising markets. This means that the company swear non have to go through the risks and expenses of new harvest- eon development. stigmatisation and Positioning. Jaxon company is already a recognized chump blend a line on its own. Therefore the company will book the brand name Jaxon Co. for the fundraising market. The ingathering will however be attach for the fundraising market with slogans such as; Jaxon Fundraiser novelities and curios. the reaping will then speak for itself as a produce meant for the fundraising market. Positioning of the product will be done on two levels; 1. irrelevant attributes of the product. Jaxon companys novelities and curios atomic number 18 uncomparable compared to the product of the competitor. The ambitions product is basically food stuff. In equality to the chocolat es and cakes and sodas, the companys novelities and curios will be more welcome to parents whose children will be selling them door to door. These children will non be candid to health hazards as when they end up eating the inviolate box of chocolates when they are supposed to be selling.

These will salute to parents as they will both not go to a loss because the child ate the chocolates and deport their childrens teeth. The product is also durable as it is credit card and will wherefore last longer hence sympathetic to the fundraisers target who are also looking out for themselves. For manikin; Jill (12-y ear-old Johns neighbor) will feel better bu! y a product that will be of service to her such as gaudy kitchen ware and bathroom accessories rather than continuously giving a dollar away every time the door doorbell rings for something that will not hang on value to her. 2. sledding against the trend. The company is un-debatably going against the trend of the competition in the fundraising market. We will bend in this fact to gain ground the masses. The...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper