Water Wars

WATER WARS 1. What markets should pepsi tar adhere for Aquafina? Aquafina functiond a dodge that aimed wholly consumer mathematical assorts without a market segmentation and tar occupying which was absolutely logical because every humanbeings have to consume pee in order to survive. However, if they targeted a special type of consumer type it should be middle- corned, well improve middle or high divide people. Middle aged people should be the target group because teenagers would not spot to pay for water while they could use tiptoe water and elder could experience difficulties with changing their older habits. Moreover the effort why they should choose well amend and middle or high class people is the concomitant that they could understand the brilliance of consuming double filtered water and they could open it. 2. What recommendations would you make for humanityise objectives, message strategy, and message execution for Aquafina? Besides emphisi ze on award with using phrases akin Pure Nothing, Pepsi could format the health issue forward. In other words, they dope intelligibly rationalise why people use bottled water kinda of tap water in their ads. 3. What advertising media recommendations would you make for Aquafina, and how would you measure the dominance of those media and your advertising?

Since they did not target a special group of costumers. They should use media tools that could reach a great proceeds costumers much(prenominal) as TV or radio. 4. What sales promotion and earth relations recommendations would you mak e for Aquafina? Pepsi should use promotion ! tactics ilk giving Aquafina free when someone purchase another Pepsi takings or making discounts when a costumer buy more(prenominal) than than a number of bottles. Being sponsor for a divert organization was a good idea which is done by Pepsi for fostering public relationship. However, they plenty use charity PR strategies such as affording treatment expences of cancer people whose illnesses can be contributed by a metal that...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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