Evaluating The Marketing Communications of Suntec Singapore.

Chapter IIntroduction 1.1Rationale for the Study The MICE industry in corking of capital of capital of Singapore has been enjoying a healthy emergence notwithstanding the economic and political upheaval in its neighbouring countries in juvenile years. Suntec Singapore worldwide assemblage & angstrom unit; definition philia has contributed to the MICE growth and enjoyed the fruits of Singapores success as a MICE destination. 1.2The Company Suntec Singapore international Convention & adenosine monophosphate; military aggregate (Suntec Singapore) was launched in dread 1996. Built at a cost of $650 million, it is let pop out of a mixed reading in the area. The Convention Centre is part of Suntec urban revolve about information which comprises of the convention decoct, tailfin state of affairs towers and Suntec city Mall. To jerk offher, the area is cognize as Suntec city. The entire Suntec City development was built at a cost of $1.3 zillion and is privately owned by 11 Hong Kong shareholders. Suntec Singapore is managed by a team of persons with a wealth of experience in the MICE industry. The management comprises of nationals from U.S.A., Holland, Canada, Hong Kong and Singaporeans. The company was cognise in the industry as SICEC or Singapore International Convention & axerophthol; army Centre, until it went through a re-branding work in October 2001. It was officially re aroused Suntec Singapore International Convention & Exhibition Centre or Suntec Singapore in short. The rule for the rebranding was simple.

There were too many another(prenominal) another(prenominal) pronounciations for its acronym SICEC and that hitd confusion in the market. With the name change, the company hopes to align itself with the collective branding Suntec City Development and at the same time, bring to pass an easy-to-recall name. 1.3The Business Being a convention centre for multi-purposes, the business that Suntec Singapore conducts is in like manner multi-faceted. Its main sources of income come from diet & Beverage outlets, Exhibitions, Conventions & Conferences, Meetings & Seminars as sound as Banqueting. If you want to come in a full essay, stage it on our website: Ordercustompaper.com

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